After compensation, the most important reason why employees accept a job offer is the organization’s reputation, reports Kenexa Research Institute.

An organization's reputation consists of a variety of characteristics, including their involvement in corporate responsibility initiatives, product quality or profitability, says Kenexa. The survey results revealed that senior managers and sales people placed the most value on the organization's reputation in weighing an employment offer, as did employees in countries such as India, Italy, Russia and Brazil.

"The correlation between the organization's reputation and successful recruiting efforts strongly supports the importance of employment branding," says Kenexa spokesman Jack Wiley. “Investing in living organizational values, whether it's profitability, longevity or social good, and then communicating the fulfillment of these goals is an impactful way to attract and align engaged employees."