Executives More Likely Than Employees to Believe Social Media Helps Build Workplace Culture, Deloitte Survey Finds
Business leaders and employees also widely differ on whether social media has a positive effect on workplace culture (45 percent and 27 percent, respectively) or allows for increased management transparency (38 percent and 17 percent, respectively).
“Our research suggests executives are possibly using social media as a crutch in building workplace culture and appearing accessible to employees,” says Punit Renjen, chairman of the board, Deloitte LLP, who commissioned the survey. “While business leaders should recognize how people communicate today, particularly Millennials, they must keep in mind the limits of these technologies. The norms for cultivating culture have not changed, and require managers to build trust through face-to-face meetings, live phone calls and personal messages.”
The majority of all respondents indicate that culture is important to business success. However, the study indicates executives tend to prioritize a clearly defined business strategy (76 percent) above clearly defined and communicated core values and beliefs (62 percent), whereas employees value them equally (57 percent and 55 percent, respectively). Renjen believes this suggests business leaders should be looking at their organizations through a wider lens and considering both sides of the ledger: core values and beliefs as well as strategy as essential to long-term sustainability.
The research shows a correlation between employees who say their companies have clearly articulated and lived culture and those who are “happy at work” and feel “valued by their company.” Additionally, they indicate that their organizations have a “history of strong business performance.”
In considering the elements of workplace culture, executives rank competitive compensation (62 percent) and financial performance (65 percent) among the top factors influencing culture on the job. Conversely employees say the intangibles – regular and candid communication (50 percent) and access to management (47 percent) - outweigh the tangibles - compensation (33 percent) and financial performance (24 percent).
The study also points out differences in the degree to which executives and employees perceive culture as being expressed in their organizations – with executives generally giving their organizations stronger scores.