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9190970 How To Capture Attention and Drive Behavior during Open Enrollment ~ WEBINAR
September 12, 2019 | 9:00 am - 10:00 am

How to Capture Attention and Drive Behavior during Open Enrollment

Due to high demand, we are pleased to repeat this informative webinar from 2018!

Benefit programs are only becoming more complex, yet according to the Journal of Health Economics, 86% of people still can’t define all the basic terms that make up a health plan like “deductible” and “coinsurance”. After all these years of communicating benefits, how can this be possible? Traditional, once-a-year benefits communication simply isn’t good enough. In this session, we’ll review a simple to follow framework for creating a benefits education program that:

  • improves employee perception of the value of their benefits,
  • equips them to use care correctly,
  • reduces “hair on fire” issues,
  • integrates wellness and other related topics.


Informed by 9 years of data and observation at Airbo, this presentation will explain how a year-round approach to benefits communication can solve this problem. Attendees will leave the session with a practical framework for setting up a benefit education program in their organization.

Key concepts discussed will include:

  • The Attention Pyramid, which explains how to structure information to capture attention.
  • 26 Touch Points, which provides a data-backed approach for scheduling consistent communications throughout the year.
  • The Four Phases of Open Enrollment, which splits up the year into four discrete phases and provides instructions for the topics to cover. The phases include:
    1. Pre-Open Enrollment: In the month leading up to Open Enrollment, prepare employees by reviewing basic health plan terms and previewing changes.
    2. Open Enrollment: During this two-week period, only focus on what employees need to know and do to make decisions.
    3. Post-Open Enrollment: In the two weeks following OE, survey employees to inform year-round communications and reinforce key messages.
    4. Year-Round Education: In the remaining ten months of the year, cover everything you shouldn’t cover during OE (like wellness!).

About our Presenters:

Vlad Gyster has spent the last twelve years helping companies like Fujifilm use mobile, gamification and other technologies to capture employee attention and drive behavior. After co-founding Willis Towers Watson’s social media practice in 2007, Vlad went on to launch Airbo, a Benefits Communication Platform. In 2016, Vlad was named a Top 50 Benefits Technology Innovator by Employee Benefit News. He’s a frequent speaker and contributes to publications like Fortune, Employee Benefit News, IHRIM, and SHRM. He resides in Venice, CA where he occasionally sneaks out to surf.

Webinar Details:
Thursday, September 12
9:00 a.m. - 10:0 a.m.

Registration Fee:
Members – No Charge
Non-Members: $20.00

Click here to download the registration form to pay by check Please mail check and registration to the attention of Francine Fong.  Payment must accompany the registration form to be processed.

Contact Phone: 8084408815

Contact Name: Liane Okimoto

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