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Employee Holiday Gifts – Waste of Money or Useful Engagement Tool?

Posted Tuesday, December 11, 2018 6:25 am

Does your company give employees holiday gifts?  According to research from Hawk Incentives,[1] holiday rewards can motivate and engage employees, but most employers do not offer them.

The research findings were based on a survey of 1,472 American adults on their attitudes and preferences toward specific workplace reward programs and how these rewards keep them engaged at work.  Only 43% of the respondents said they receive holiday gifts from employers.  The survey found, however, that holiday employee gifts are one of the top three reward types employees want to receive.  Additionally, nearly 9 in 10 respondents said holiday gifts make them feel highly valued, and 70% said receiving a holiday gift from their employer motivates them to work harder.

Those who receive holiday gifts ranked gift cards as the most preferred reward.  The survey found that companies can increase the intrinsic value of the reward by personalizing it.  40% of the respondents said hand delivery from their supervisor or manager “adds meaningful value to a reward.”  Adding a personal touch like a carefully crafted note expressing gratitude for an employee’s work throughout the year with a handwritten signature can go a long way in turning a small token of appreciation into a meaningful motivator.


[1] Hawk Incentives is a Blackhawk Network Business that provides rewards and incentives solutions.  The “Efficacy of Employee Rewards” research was an online survey conducted independently by Murphy Research on behalf of Hawk Incentives between Jan. 29 and Feb. 7, 2018.

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