Employers seeking to develop wellness initiatives that engage employees should consider gender differences in views and behaviors regarding personal health.  According to the 2014 Consumer Health Mindset Survey, released by Aon Hewitt, the National Business Group on Health and the Futures Company, 65 percent of female employees feel they have control over their health, compared to 50 percent of male employees.  Higher percentages of female employees also recognize that behaviors such as managing stress levels, routine medical screenings, and eating healthy food regularly contribute to well being.   That said, female employees also report higher levels of barriers to personal health, including high stress levels, lack of affordable health options, and limited employer support for health initiatives.  To better design wellness programs that reach both genders, Aon Hewitt experts suggest segmenting the workforce when designing programs that respond to demographic and behavioral differences, creating targeted communications that address issues of concern to those segmented groups, and prioritizing stress reduction by identifying the top issues driving stress within their work forces and develop strategies to address those issues.  Source:  CCH Daily Document Update.