Monster's Multi-Generational Survey gives insight into what motivates Gen Z and how employers can attract them as they graduate from college and begin working. When Gen Z, aged 15-20 at the time of the survey, hits the workforce, they will outnumber millennials by 1 million.
Gen Z is not interested in job perks that were popular in the past, such as fitness centers and ping pong tables. Instead, their interests are more straight forward. The top three "must haves" for Gen Z's first job are health insurance (70%), competitive salary (63%), and "a boss I respect" (61%).
Gen Z is motivated to work mostly by money/pay (70%), but the ability to pursue one's passion (46%) and security of the job (32%) also were top motivating reasons to work. More Gen Z respondents identified being motivated by money than any other generation ? Gen Z (70%); Millennials (63%); Gen X (59%); and Baby Boomers (59%). In addition to being the most motivated by money to work, Gen Z is also the most willing to work nights and weekends to earn a higher pay ? Gen Z (58%); Millennials (45%); Gen X (40%); and Baby Boomers (33%).
Employers who create a strong brand will find the most success in attracting good talent. This includes creating a strong brand within the company ? by aligning the goals, mission, and brand ? and effectively communicating the brand externally through popular social media1 and search engine optimization. Gen Z'ers are also used to quick messages ? you only have eight seconds to get their attention ? so adapting communications to be more visual and succinct will likely be key to effectively recruiting Gen Z through job posts.
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1Gen Z tends to use Snapchat and Instagram, but what are the popular social media channels will likely change in the future.